Information Services of Pakistan (ISP)

Information Services

Deals with media, communication, and information dissemination, including public relations, journalism, and digital media management.

Governing Body

Ministry of Information & Broadcasting

Introduction

Information Services of Pakistan play a pivotal role to provide feedback, anticipate and neutralize/winning over hostile media. It acts as a bridge between the Government and Media. It also helps in the image building of Pakistan Abroad.

Objectives of Information Services of Pakistan include promotion of National Harmony, formulation of policies regarding media and heritage, creating awareness among people on issues of national importance, creating liaison with both national and international media and preparing guidelines regarding government advertisement, the production of documentary films, Development of the newspaper industry and External Publicity.

It also helps in the image building of the Federal Government, projecting plans and ongoing policies of the federal ministries, drafting and implementing policies, laws, rules and regulatory framework related to media and heritage. It also provides regular feedback and analysis on policy initiatives, issues press releases, rejoinders and rebuttals.

It also monitors news trends in print, electronic and social media, issue newspapers’ circulation certificates, produce audio-video material and documentaries and also magazines and periodicals for promotion of government policies. It arranges exhibitions, seminars and workshops on media and heritage and promotes cultural heritage by organizing Lok Melas, cultural performances at home and abroad.

Training

Newly inducted civil servants of the Information Services are trained at Information Service Academy, Islamabad (ISA) in the fields of information, media, mass communication, office management, governance and public policy formulation in order to fulfil the following mandate

Development of professional skills to provide feedback, anticipate and neutralize/win- over hostile media.
To create a pool of Trained Officers who could act as Bridge Builders between Government and Media.
To create a pool of Trained Officers who could act as Pakistan’s Image Builders abroad.