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Journalism and Mass Communication Past Paper MCQs
Journalism and Mass Communication 2024 MCQs
1 / 20
Cultural accommodation is when one culture _____ another culture.
It refers to adapting elements of another culture while maintaining one’s own identity (e.g., immigrants adopting local customs without abandoning their heritage).
2 / 20
What is the primary characteristic of user-generated content (UGC) in digital media?
UGC includes social media posts, blogs, or videos created by non-professionals (e.g., TikTok clips, Twitter threads).
3 / 20
In the context of social media and politics, what does the term 'filter bubble' refer to?
Algorithms personalize content, creating echo chambers (e.g., Facebook showing only like-minded political posts).
4 / 20
What defines Soft News?
Soft news focuses on lifestyle, entertainment, human interest, and other non-critical topics, unlike hard news which covers serious events like politics or disasters.
5 / 20
The Spiral of Silence theory, proposed by a German scientist, originated in the context of:
Elisabeth Noelle-Neumann developed this theory post-WWII, observing how fear of isolation silences minority opinions in public discourse.
6 / 20
What is Libel?
Libel is a written/published defamatory falsehood, distinct from slander (spoken defamation) or privacy violations.
7 / 20
Which theory is associated with the concept of Mean World Syndrome?
Cultivation Theory (by Gerbner) argues prolonged TV exposure makes viewers perceive the world as more violent/dangerous than it is (Mean World Syndrome).
8 / 20
Which Pakistani journalist and author won the Pulitzer Prize for coverage of the war in Bosnia and Herzegovina in the 1990s?
No Pakistani journalist or author listed in the options — Asma Shirazi, Ahmed Rashid, or Shakilur Rahman — has won the Pulitzer Prize for coverage of the war in Bosnia and Herzegovina in the 1990s.
However, Pakistani-American journalist Ayub Khan was part of the Associated Press team that won the Pulitzer Prize for Spot News Photography in 1993 for their coverage of the conflict in Bosnia. But he is not among the options listed.
So, the most accurate choice here is (D) None of these.
9 / 20
Which concept emphasizes empowering communities through communication to address their development challenges?
The correct term is Development Communication, which uses media to address community challenges (e.g., education campaigns).
10 / 20
Who founded the Dawn newspaper, one of Pakistan's oldest and most widely read English-language newspaper?
Pakistan’s founder established Dawn in 1941 to advocate for independence; it remains a leading English daily.
11 / 20
What is meant by the digital divide?
The divide highlights inequality in technology access due to income, geography, or infrastructure (e.g., rural vs. urban areas).
12 / 20
Globalization results in:
Globalization expands markets, increasing competition as businesses vie for global consumers (e.g., local brands vs. multinationals).
13 / 20
Which of the following organizations does not handle the globalization process?
The Asian Development Bank (ADB) focuses on regional development, while IMF and World Bank are global economic institutions.
14 / 20
Which social media platform played a significant role in mobilizing the Arab Spring movements across several countries in the Middle East and North Africa?
Twitter enabled real-time coordination during the 2010–2012 Arab Spring protests (e.g., #EgyptRevolution).
15 / 20
Which social media platform is primarily focused on professional networking and career development?
The correct answer is LinkedIn (not listed), while Facebook/Instagram/TikTok are for social or entertainment purposes.
16 / 20
Current Pakistani newspaper with highest current circulation is:
Jang (Urdu) and Express Tribune (English) lead in circulation; the options listed are not the top.
17 / 20
What is the primary role of PEMRA in Pakistan?
PEMRA (Pakistan Electronic Media Regulatory Authority) monitors TV/radio broadcasts for compliance with laws.
18 / 20
What term describes the use of social media to intentionally spread false information to manipulate public opinion?
Disinformation is deliberate falsehoods (e.g., propaganda), unlike misinformation (unintentional errors).
19 / 20
Hypodermic needle model is also known as Magic bullet theory?
Both terms describe the same early communication theory suggesting media messages are directly "injected" into passive audiences, influencing them uniformly.
20 / 20
What is Hard News?
Hard news covers urgent, factual topics like politics, wars, or economics, impacting broad audiences (e.g., election results).
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