CSS Exam Info
Home » CSS Past Paper MCQs » Journalism and Mass Communication » 2025
Journalism and Mass Communication Past Paper MCQs
Journalism and Mass Communication 2025 MCQs
1 / 20
______ is a planned effort to win public understanding, acceptance, and support.
PR involves strategic communication to build mutual understanding between organizations and the public. Propaganda (A) is one-sided, and publicity (B) is just visibility.
2 / 20
PEMRA was established in:
Established on 1 March 2002, Pemra's principal objectives are to facilitate and regulate the private electronic mass-media industry and to improve the standards of information, education and entertainment.
3 / 20
A prompter is a device used for:
A teleprompter displays scripts for news anchors to read while maintaining eye contact with the camera.
4 / 20
References make news more:
Citing credible sources (e.g., experts, officials) enhances the credibility and accuracy of news reporting.
5 / 20
Regarding media violence, ______ emphasized that 'Violent media content stimulates aggressive behavior in children.'
George Gerbner (cultivation theory) linked TV violence to perceptions of reality, while Albert Bandura (social learning theory) showed children imitate aggressive behaviors.
6 / 20
______ suggests that 'Voters are motivated less by mass media than by people they know personally and respect.'
Proposed by Lazarsfeld, this theory states media messages flow from media to opinion leaders (e.g., influencers) and then to the wider public.
7 / 20
A communication theory, 'Spiral of Silence' deals with the process of opinion formation, was presented by:
Proposed by German political scientist Elisabeth Noelle-Neumann in 1974, this theory states that individuals avoid expressing minority views due to fear of isolation, leading to the perceived dominance of majority opinions. It explains how public opinion is shaped in mass media-dominated societies.
8 / 20
______ is known as the 'Father of Propaganda theory.'
As Hitler’s Minister of Propaganda, Goebbels pioneered techniques like repetition, emotional appeals, and media control to manipulate public opinion.
9 / 20
'Scoop' means:
A scoop is a news story reported by one outlet before competitors, giving it exclusivity. It’s not about the topic (hard/soft news) but about being first.
10 / 20
A communication theory that tells people 'What to think about' rather than 'What to think' is called:
Proposed by McCombs & Shaw (1972), this theory argues that media doesn’t dictate opinions but influences which issues the public prioritizes by emphasizing certain topics.
11 / 20
______ refers to large-scale technical developments in communication systems used to disseminate information.
This includes tools like satellites, digital editing software, and broadcasting equipment that enable mass communication.
12 / 20
______ is issued by the Government to make important announcements on important issues, generally published without editing.
A handout is an official document distributed by governments or organizations to the media, typically published verbatim without editorial changes. Press releases (A) are more general, while press notes (C) provide summaries.
13 / 20
______ believes that while the press has the right to criticize the government, it also has the obligation to properly inform citizens.
This theory (from the Hutchins Commission, 1947) states media must serve the public interest by providing truthful, diverse, and accountable content.
14 / 20
______ has been defined as the process by which the world becomes a single place where people are familiar with each other, involving common economy, trade, and emergence of a global society.
Globalization refers to the interconnectedness of economies, cultures, and communication systems across borders, driven by technology and trade.
15 / 20
A feature is a story that:
Features blend information with narrative techniques (e.g., human-interest angles) to engage readers beyond factual reporting.
16 / 20
______ supports development at a community level.
DSC (Development Support Communication) uses communication strategies to empower communities (e.g., literacy programs, health campaigns) through participatory approaches.
17 / 20
Ethics are ______ for Media professionals that dictate how communicators should behave in different situations.
Ethics are non-binding guidelines (e.g., accuracy, fairness) that help media professionals navigate moral dilemmas. Laws (B) and rules (C) are legally enforceable, whereas ethics rely on voluntary adherence.
18 / 20
An editorial is a newspaper article that:
Editorials represent the official stance of the newspaper and are typically anonymous, distinguishing them from bylined opinion pieces.
19 / 20
Who plays the main role in gatekeeping?
Editors act as gatekeepers by deciding which stories are published, emphasizing certain angles, or omitting content based on editorial policies.
20 / 20
MENA is a news agency of:
MENA stands for Middle East News Agency, the state-run agency of Egypt (not Saudi Arabia or Iran). The question contains a regional misconception.
Your score is
The average score is 5%
Restart quiz Exit
How was the test? Please submit your Rating and give feedback!
Your email address will not be published. Required fields are marked *
Δ
