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Journalism & Mass Communication MCQs

1 / 30

What does 'Media Literacy' entail?

a) The ability to read and write

b) The ability to critically analyze media content

c) Having access to the internet

d) Being able to operate various media devices

2 / 30

Who coined the term 'Global Village'?

a) Marshall McLuhan

b) Tim Berners-Lee

c) Joseph Pulitzer

d) Rupert Murdoch

3 / 30

The 'Two-step flow model of communication' suggests that:

a) Information flows from media to opinion leaders, then to the wider population

b) Communication flows in two phases: encoding and decoding

c) Feedback is essential for effective communication

d) Media directly influences individuals without intermediaries

4 / 30

What does 'Convergence' refer to in media?

a) The merging of traditional media with digital media

b) The decline of print media

c) The focus on single media platform

d) The separation of news and entertainment

5 / 30

What is the primary role of a 'Media Watchdog'?

a) To rehabilitate journalists

b) To monitor and promote accuracy in media

c) To censor content deemed inappropriate

d) To advertise media outlets

6 / 30

Which of these is considered a primary source in journalism?

a) A scholarly article analyzing an event

b) A news report on a recent event

c) An encyclopedia entry

d) A book about historical events

7 / 30

Which of the following is crucial for ethical journalism?

a) Audience engagement

b) Sensationalism

c) Accuracy and fairness

d) Celebrity endorsements

8 / 30

What is the main purpose of 'Public Service Broadcasting'?

a) To generate profit

b) To serve the public interest

c) To promote government propaganda

d) To provide entertainment

9 / 30

What is 'Framing' in the context of media studies?

a) The physical structure of media devices

b) The process of constructing a news report

c) The selection and emphasis of certain aspects of a news story

d) The legal regulations surrounding media content

10 / 30

Who is considered the pioneer of online blogging?

a) Mark Zuckerberg

b) Steve Jobs

c) Justin Hall

d) Bill Gates

11 / 30

What does the term 'Gatekeeping' refer to in journalism?

a) The process by which information is filtered for dissemination

b) The physical security of a newsroom

c) The legal process to obtain confidential information

d) The editorial process in publishing

12 / 30

What is the primary focus of 'Development Communication'?

a) Promoting entertainment content

b) Facilitating social change and development

c) Advertising and marketing

d) Political campaigning

13 / 30

What does the term 'Fourth Estate' refer to?

a) The judiciary

b) The press

c) The executive

d) The legislature

14 / 30

What is 'Agenda Setting' in the context of mass communication?

a) A schedule of media programming

b) The ability of the news media to influence the importance placed on topics

c) Setting up meetings for journalistic reporting

d) Deciding on the political agenda

15 / 30

Which act regulates print media in Pakistan?

a) Electronic Media Regulatory Authority Act

b) Press and Publications Ordinance

c) Digital Media Act

d) Freedom of Information Act

16 / 30

Which Pakistani journalist is known for their investigative journalism?

a) Malala Yousafzai

b) Hamid Mir

c) Imran Khan

d) Ansar Abbasi

17 / 30

In what year was the Associated Press (AP) established?

a) 1846

b) 1856

c) 1866

d) 1876

18 / 30

What is 'Media Bias'?

a) A balanced viewpoint in news reporting

b) The preferences of the general public

c) The slanting of news reporting to favor one side

d) Technical issues in broadcasting

19 / 30

What does the term 'libel' refer to?

a) Oral defamation

b) Written defamation

c) Broadcasted defamation

d) All of the above

20 / 30

In what year was Pakistan Television Corporation (PTV) launched?

a) 1962

b) 1964

c) 1966

d) 1968

21 / 30

Which theory suggests that media slowly builds up attitudes and beliefs among the audience over time?

a) Agenda Setting Theory

b) Hypodermic Needle Theory

c) Uses and Gratifications Theory

d) Cultivation Theory

22 / 30

What is the significance of the Watergate scandal in journalism?

a) It led to the first televised war

b) It resulted in the resignation of a U.S. president

c) It was the first instance of digital journalism

d) It introduced the concept of investigative journalism

23 / 30

What is 'Ethnography' in the context of media studies?

a) A method of printing

b) A genre of documentary

c) The study of media effects on cultures

d) The detailed observation of media audience behavior

24 / 30

What does the 'Right to Information (RTI)' law enable?

a) Freedom to publish any content without censorship

b) The right to access public records

c) Unrestricted access to internet

d) The right to broadcast without a license

25 / 30

Who is known as the father of Modern Journalism?

a) Joseph Pulitzer

b) William Randolph Hearst

c) Edward Murrow

d) Walter Cronkite

26 / 30

What role does the Pakistan Electronic Media Regulatory Authority (PEMRA) play?

a) Regulating telecommunications in Pakistan

b) Promoting private electronic media

c) Regulating electronic media in Pakistan

d) Providing licenses to print media

27 / 30

The 'Hypodermic Needle Theory' in mass communication suggests that:

a) Media has a direct and immediate effect on audiences

b) Audiences actively interpret media content

c) Media effects are limited to certain groups

d) Media injects knowledge into passive audiences

28 / 30

The concept of 'Yellow Journalism' originated in which country?

a) United Kingdom

b) United States

c) France

d) Germany

29 / 30

Which of the following is an example of 'New Media'?

a) Television

b) Radio

c) Social Networking Sites

d) Newspapers

30 / 30

Which of the following is not a type of mass media?

a) Newspapers

b) Books

c) Social Media

d) Personal Letters

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Journalism & Mass Communication​ MCQs

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Journalism & Mass Communication MCQs